We build and run outbound sales systems that generate qualified meetings and predictable pipeline growth — so you can focus on running your business while we handle the selling.
Building an in-house sales team is slow, expensive and high-risk. Most companies spend months hiring, onboarding and managing before seeing any meaningful results — and even then, the wrong hire costs a year. Sora Collective gives you the team, the process and the execution from day one.
Outsourced sales is our core service. We also recruit and train sales teams for companies ready to build in-house.
We become your outbound sales team. We handle everything from prospecting and cold outreach to appointment setting and pipeline management — qualified meetings in your diary without you lifting a finger.
When you're ready to build an internal team, we recruit high-performing sales professionals who can actually sell — not just interview well.
We train founders and sales teams on the fundamentals that actually move revenue — prospecting, objection handling, pipeline management and closing.
We spend 30 minutes understanding your business, your ideal customer and your growth goals. No pitch — just an honest conversation.
We design a tailored outbound strategy — the right team, channels, messaging and targeting for your specific market and offer.
Your Sora team is trained on your product, sequences are live and outreach begins. From signing to first meeting in 30 days.
Weekly pipeline reporting. Monthly strategy reviews. We continuously improve campaigns based on what is working and what is not.
Within six weeks we had more qualified meetings booked than we had managed in the previous quarter. Sora completely changed how we approach outbound.
The quality of their targeting is unlike anything I have seen from an outsourced provider. They genuinely understand our market and speak our clients' language.
We tried building an in-house SDR team twice. Both times expensive and slow. Sora had us generating pipeline within two weeks. I wish we had done it sooner.
We work with established businesses — typically £500k+ revenue — with a proven product and real growth ambitions. We are not the right fit for pre-revenue startups. We are exactly right for companies who know their product works and need the sales infrastructure to scale it.
The questions we get asked most before a strategy call.
See how we compare to the two most common alternatives.
| Sora Collective | In-House Hire | Traditional Agency | |
|---|---|---|---|
| Time to first result | 30 days | 6–12 months | 2–4 months |
| Monthly cost | Fraction of a hire | £5,000–£8,000+ | Variable, often opaque |
| Accountability for results | ✓ Full accountability | — Effort only | — Activity metrics |
| Flexibility to scale | ✓ Immediate | ✗ Slow & costly | — Contract dependent |
| Senior sales expertise | ✓ From day one | — Depends on hire | — Rarely included |
| Employment risk | ✓ None | ✗ Full risk | ✓ None |
| CRM & tech included | ✓ Yes | ✗ Additional cost | — Rarely |
| Weekly reporting | ✓ Always | — Self-managed | — Inconsistent |
Book a free 30-minute strategy call. We will tell you honestly what we think will move the needle — and what will not.
No commitment required. We will tell you honestly if we are not the right fit.
Outsourced sales is our core service. We also recruit and train high-performing sales teams.
We become your outbound sales team. Full management, full execution, full accountability. Qualified meetings in your diary — without hiring a single person.
When you are ready to build an internal sales team, we find and place people who can actually sell — not just pass an interview.
We train founders and sales teams on the skills that actually drive revenue — not theory, but practical techniques they can use immediately.
Book a call and we will listen to your situation and tell you honestly what we think will work.
We exist to help ambitious B2B companies build the commercial infrastructure they need to scale.
Most growing businesses reach a point where they know they need to scale their sales operation — but building an internal team is slow, expensive and high-risk. The wrong Sales Director costs months and significant money. Building an SDR team from scratch takes quarters.
Sora Collective was built to solve this problem. We bring the team, the process, the technology and the management — everything required to run a high-performing outbound sales operation — without the overhead of building it yourself.
We operate across Dubai, London, New York and internationally, working with B2B companies in technology, professional services, financial services, healthcare, real estate and beyond.
We are not a lead generation agency that blasts email campaigns. We are a commercial partner that takes responsibility for outcomes — and we are selective about who we work with, because our reputation depends on delivering results, not just activity.
We are measured by results — pipeline generated, meetings booked, placements made. Activity metrics matter, but they are never the point.
We tell clients what we genuinely think, not what they want to hear. If we do not think we are the right fit, we say so — before anyone signs anything.
We work with a focused number of clients and give each one proper attention. We do not take on more than we can deliver excellently.
We move fast because the market demands it. But we never sacrifice quality for speed — the two are not in conflict when the process is right.
Book a free 30-minute strategy call. No pitch — just an honest conversation about your situation.
Book a free strategy call or send us a message. We respond within one business day.
We will get back to you within one business day.
Based in Dubai, London and New York, working with ambitious B2B companies globally.
Book a free 30-minute strategy call directly in our calendar. No pitch — just honest conversation.
Book a Strategy Call →Last updated: July 2025
Sora Collective ("we", "us", "our") is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website or engage with our services. Please read this policy carefully. By using our website you acknowledge that you have read and understood this policy.
Sora Collective is an outsourced sales consultancy providing outsourced sales, sales recruitment and sales training services to B2B companies. We operate from Dubai, UAE and London, UK.
For the purposes of applicable data protection legislation, including the UAE Personal Data Protection Law (PDPL), the UK General Data Protection Regulation (UK GDPR) and the EU General Data Protection Regulation (EU GDPR) where applicable, Sora Collective is the data controller of your personal data.
If you have any questions about this policy or how we handle your data, you can contact us at: info@soracollective.co
We may collect and process the following categories of personal data:
We do not collect any Special Categories of Personal Data about you (such as data about your race, ethnicity, religious beliefs, health or sexual orientation).
We collect data through the following means:
We use your personal data for the following purposes and on the following legal bases:
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason that is compatible with the original purpose.
Our website uses cookies to distinguish you from other users and to improve your experience. Cookies are small text files placed on your device. We use the following types of cookies:
You can control and/or delete cookies at any time via your browser settings. Please note that disabling cookies may affect the functionality of our website.
We may share your personal data with:
We do not sell, rent or trade your personal data to third parties for their marketing purposes.
As we operate from both the UK and UAE, your data may be transferred between these jurisdictions. Where we transfer data internationally, we ensure that appropriate safeguards are in place in accordance with applicable data protection legislation, including the use of Standard Contractual Clauses where required.
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying any legal, accounting or reporting requirements. In general:
After the applicable retention period, your data will be securely deleted or anonymised.
Under applicable data protection legislation, you have the following rights in relation to your personal data:
To exercise any of these rights, please contact us at info@soracollective.co. We will respond within 30 days. You also have the right to lodge a complaint with the relevant supervisory authority. In the UAE, this is the UAE Data Office. In the UK, this is the Information Commissioner's Office (ICO) at ico.org.uk.
We have implemented appropriate technical and organisational security measures to protect your personal data against accidental loss, unauthorised access, alteration or disclosure. Access to your personal data is limited to those who have a legitimate business need.
Our website may include links to third-party websites. We have no control over the content or privacy practices of those sites and accept no responsibility for them. We encourage you to read the privacy policy of any website you visit.
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.
If you have any questions, concerns or requests regarding this Privacy Policy or your personal data, please contact us:
Sora Collective
Email: info@soracollective.co
Locations: Dubai, UAE · London, UK · New York, USA
Last updated: July 2025
These Terms of Business ("Terms") govern the provision of all services by Sora Collective ("Sora Collective", "we", "us", "our") to the Client ("you", "your"). By engaging Sora Collective or accepting a proposal or statement of work, you agree to be bound by these Terms. These Terms should be read alongside any specific engagement letter, proposal or statement of work provided to you.
Sora Collective provides the following categories of service:
The specific scope, deliverables and timeline for each engagement will be set out in an Engagement Letter agreed in writing by both parties prior to commencement.
3.1 Outsourced Sales & Training
Fees for outsourced sales and training engagements are set out in the applicable Engagement Letter. Unless otherwise agreed, fees are invoiced monthly in advance and are due within 14 days of invoice date.
3.2 Sales Recruitment
Recruitment fees become payable upon a Candidate introduced by Sora Collective accepting an offer of employment or engagement from the Client. The fee is calculated as a percentage of the Candidate's agreed annual gross remuneration (including base salary, guaranteed bonus and guaranteed benefits), as specified in the Engagement Letter. Standard recruitment fees range from 15% to 25% of annual gross remuneration depending on the seniority and nature of the role.
3.3 Late Payment
Without prejudice to any other rights, Sora Collective reserves the right to charge interest on overdue amounts at a rate of 8% per annum above the UAE Central Bank base rate (or applicable central bank rate), accruing daily from the due date until the date of actual payment.
3.4 Expenses
Any pre-approved out-of-pocket expenses incurred by Sora Collective in the delivery of Services will be invoiced separately and are payable within 14 days.
4.1 Candidate Ownership
Where Sora Collective introduces a Candidate to the Client, the Client agrees that the recruitment fee is payable if that Candidate is employed or engaged by the Client (or any associated or group company) within 12 months of the introduction, regardless of whether the Client uses Sora Collective or another party to facilitate the hire.
4.2 Replacement Guarantee
Sora Collective offers a 90-day replacement guarantee on all permanent placements. If a Candidate leaves or is dismissed (for reasons other than redundancy or material change of role) within 90 days of their start date, Sora Collective will conduct a replacement search at no additional fee, subject to the original fee having been paid in full and on time. No cash refunds are provided.
The Client agrees to:
Each party agrees to keep the other party's Confidential Information strictly confidential and not to disclose it to any third party without prior written consent, except as required by law or regulation. This obligation survives the termination of any engagement for a period of two years.
Candidate information provided by Sora Collective is confidential and may only be used for the purpose of evaluating the Candidate for the specific role under discussion.
All intellectual property rights in materials, processes, methodologies and know-how developed by Sora Collective in the delivery of the Services (including sales playbooks, outreach sequences, templates and reporting frameworks) remain the property of Sora Collective unless otherwise expressly agreed in writing.
Subject to full payment of all fees, Sora Collective grants the Client a non-exclusive licence to use any deliverables produced specifically for the Client under the relevant Engagement Letter.
Both parties agree to comply with all applicable data protection legislation, including the UAE Personal Data Protection Law (PDPL), UK GDPR and EU GDPR as applicable. Where Sora Collective processes personal data on behalf of the Client, the parties will enter into an appropriate data processing agreement. Candidate personal data will be handled in accordance with Sora Collective's Privacy Policy.
9.1 Nothing in these Terms limits or excludes liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by applicable law.
9.2 Subject to clause 9.1, Sora Collective's total aggregate liability to the Client in connection with any engagement, whether in contract, tort (including negligence) or otherwise, shall not exceed the total fees paid by the Client to Sora Collective in the three months preceding the event giving rise to the claim.
9.3 Sora Collective shall not be liable for any indirect, special or consequential loss, loss of profit, loss of revenue or loss of business opportunity.
10.1 Either party may terminate a retainer or ongoing engagement by providing 30 days' written notice to the other party, unless a different notice period is specified in the Engagement Letter.
10.2 Either party may terminate immediately upon written notice if the other party commits a material breach of these Terms that is not remedied within 14 days of written notice, or becomes insolvent or enters administration.
10.3 On termination, all outstanding fees for work completed up to the termination date remain payable. No refunds will be made for pre-paid fees relating to work completed.
The Client agrees not to solicit, recruit or hire any employee or contractor of Sora Collective during the term of any engagement and for a period of 12 months following termination. If the Client breaches this clause, it shall pay Sora Collective a fee equivalent to 25% of that individual's annual gross remuneration.
These Terms and any dispute or claim arising out of or in connection with them shall be governed by and construed in accordance with the laws of the United Arab Emirates, specifically the laws of the Emirate of Dubai. The parties submit to the exclusive jurisdiction of the Dubai courts, save that Sora Collective reserves the right to bring proceedings in any jurisdiction where the Client is based or has assets.
Sora Collective
Email: info@soracollective.co
Locations: Dubai, UAE · London, UK · New York, USA
Book a free 30-minute strategy call — no pitch, no obligation. We'll tell you honestly if we think we can help. If we can't, we'll tell you that too.