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Outbound Sales Development

We Build YourOutbound Sales Pipeline.

Sora finds the right companies, reaches the decision-makers, qualifies their interest and puts genuine sales opportunities into your calendar.

Target
Outreach
Qualify
Meeting
What Sora Does

Your sales team should be closing.

Building pipeline takes time. Research, prospecting, outreach, follow-ups and qualification can consume an entire sales team. Sora handles the work before the sales call so your team can focus on closing.

Sora
  • Finds
  • Reaches
  • Follows up
  • Calls
  • Qualifies
Your team
  • Meets
  • Pitches
  • Negotiates
  • Closes
How It Works

Four steps. One outbound engine.

01

Target

We define your ideal customer and identify the companies and decision-makers most likely to buy.

02

Reach

We build and manage the outbound infrastructure and run personalised outreach campaigns.

03

Qualify

Your dedicated Sora SDR speaks with interested prospects and confirms whether a genuine opportunity exists.

04

Meet

Qualified opportunities are placed directly into your sales calendar.

Human Qualification

Qualified meetings.
Not just booked meetings.

We don’t send every positive reply into your calendar. A dedicated Sora SDR follows up, speaks directly with the prospect and qualifies the opportunity before your sales team gets involved.

S
Sora SDR
Qualification call
Live
Prospect
Saw your email. We are looking at this area but I’m not sure we’re ready yet.
Sora SDR
Understood. What’s driving the timing — budget, or something that needs to happen first?
Prospect
Budget is approved. We need sign-off from our CTO before we commit.
Sora SDR
That’s useful. Would it help to get your CTO on the first call so you’re not relaying it second-hand?
Budget confirmed · Decision-maker identified Qualified
Interested prospect Replied
Sora SDR call Human conversation
Qualified opportunity Verified
Your calendar Booked

A reply is not an opportunity. The call in between is what makes the difference between a full calendar and a productive one.

What makes an opportunity qualified?

Before a meeting reaches your sales calendar, we aim to establish five things.

01 — Need

Need

Is there a genuine business problem or requirement?

02 — Relevance

Relevance

Could your product or service realistically solve it?

03 — Authority

Authority

Are we speaking with the right person, or someone who can influence the decision?

04 — Timing

Timing

Is there a reason to explore the solution now?

05 — Intent

Intent

Has the prospect genuinely agreed to have a sales conversation?

A reply is not a lead. A calendar booking is not automatically an opportunity.

We qualify the conversation before it reaches your sales team.

The Handover

Your team should enter the meeting with context.

When a qualified opportunity reaches your calendar, the handover should tell your salesperson more than a name and a meeting time.

Qualified Opportunity Example Opportunity Brief — Demonstration Data
Northstar Systems
Sarah Mitchell  ·  Chief Technology Officer
Meeting Thursday · 14:30
Why they’re interested
Reviewing options to modernise their current cloud infrastructure.
Current situation
Legacy environment causing scalability issues.
Timing
Planning discussions currently underway.
Decision process
CTO involved. Finance approval required later in the process.
Sora SDR notes
Interested in understanding migration approach, timeline and commercial model.

Example brief using demonstration data. Not a real prospect or customer.

Before the call, your team can understand:

Who they’re meeting
Why the prospect engaged
What the prospect cares about
Relevant pain points
Qualification notes
Decision context
The next step
Meeting time

You don’t walk into the meeting cold.

Your First 30 Days

From strategy to live outreach.

Once we agree that Sora is the right fit, we move quickly from understanding your business to building and launching your outbound engine.

Week1

Strategy & ICP

  • What you sell
  • Ideal customers
  • Average deal size
  • Existing customers
  • Competitors
  • Current sales process
  • Geographic targets
  • Buyer personas
  • Common objections
  • Value proposition
Output Your outbound strategy and target account profile.
Week2

Infrastructure & Campaign Build

  • Target lists
  • Prospect data
  • Domains
  • Email inboxes
  • Outreach infrastructure
  • Messaging
  • Email sequences
  • Follow-up sequences
  • Calling strategy
  • Qualification framework
Output Your outbound engine ready for launch.
Week3

Go Live

  • Campaigns launch
  • Prospects contacted
  • Replies managed
  • Follow-ups begin
  • Calling begins
  • Interested prospects worked by your SDR
  • Early objections recorded
  • Market feedback captured
Output Live conversations entering the pipeline.
Week4+

Optimise & Scale

  • Response rates
  • Positive replies
  • Objections
  • Targeting
  • Messaging
  • Qualification quality
  • Meetings
  • Market feedback
Output A better outbound engine every month.
Complete Visibility

Your outbound command centre.

You should never have to wonder what your outbound team is doing. Sora gives you visibility into activity, conversations, opportunities and meetings generated by your outbound engine.

Outbound Overview Live Campaign View Platform Preview — Example Data
Prospects Contacted
0
Conversations
0
Positive Responses
0
Qualified Opportunities
0
Meetings Booked
0
Pipeline Value
0
CompanyContactStatusNext Step
Acme GroupCTO QualifiedMeeting booked
Vertex SystemsHead of IT InterestedSDR follow-up
NorthstarCIO ConversationCall scheduled
Atlas ConsultingVP Technology QualifiedMeeting booked

Interface preview using demonstration data. Company names and figures are illustrative and do not represent Sora results or real customers.

Know exactly what is happening.

Outbound should never feel like a black box. Sora provides visibility across the entire top of your sales funnel.

Prospects contacted
Campaign activity
Response rates
Positive responses
Conversations
Calls
Qualified opportunities
Meetings booked
Pipeline created
Market feedback
Common objections
Campaign learnings

We don’t just report activity.

We use the data to improve targeting, messaging and qualification over time.

The Alternative

Don’t build an outbound department.
Plug into one.

Building outbound internally means much more than hiring one salesperson.

Build internally
  • Recruit SDRs
  • Pay salaries
  • Pay commissions
  • Buy prospect data
  • Buy domains
  • Set up inboxes
  • Buy sending infrastructure
  • Buy diallers
  • Build messaging
  • Train SDRs
  • Manage activity
  • Coach performance
  • Build reporting
  • Replace people who leave
  • Continuously optimise campaigns
Fifteen separate responsibilities, before a single meeting is booked.
Plug into Sora
  • Strategy
  • Targeting
  • Prospect data
  • Outreach infrastructure
  • Campaign management
  • Dedicated SDR
  • Calling
  • Follow-ups
  • Human qualification
  • Meeting booking
  • Reporting
  • Optimisation
One engagement. One point of contact.

One partner. One outbound engine.

Your team stays focused on the part they do best: meet, pitch, negotiate, close. Sora handles everything before that conversation.

Your Outbound Team

More than software.
A team behind your pipeline.

When you work with Sora you’re not just getting tools or campaigns. You’re plugging an outbound sales development function into your business.

Role 01

Dedicated SDR

  • Prospect conversations
  • Follow-ups
  • Calling
  • Qualification
  • Objection discovery
  • Meeting booking
  • Prospect notes
The person working the conversations.
Role 02

Campaign Strategist

  • ICP development
  • Market research
  • Targeting strategy
  • Messaging
  • Campaign structure
  • Positioning
  • Optimisation
The person building the strategy behind the outreach.
Role 03

Account Lead

  • Campaign reviews
  • Reporting
  • Market feedback
  • Performance discussions
  • Client communication
  • Strategic adjustments
The person keeping Sora aligned with your sales goals.

You’re not buying another outbound tool.

You’re adding an outbound team to your business.

Multi-Channel Outbound

One prospect. Multiple touchpoints.

Good outbound is rarely one email. Sora builds coordinated outreach designed to create conversations across multiple touchpoints.

Email
Follow-up
LinkedIn Optional
Call
Conversation
Qualify
Meeting

The exact channel mix depends on your market, buyer and campaign strategy. Not every channel is used on every campaign.

We don’t depend on one message.

We combine personalised outreach, follow-up sequences, calling, human conversations and qualification to give prospects multiple opportunities to engage.

Pipeline Value

What could a stronger pipeline be worth?

Adjust the numbers to match your business.

Average deal value $25,000
Qualified meetings per month 10
Close rate 20%
Example monthly outbound investment $5,000

Optional. An illustrative figure for comparison — not Sora pricing.

Potential customers / month
2
Potential monthly revenue
$50,000
Potential annual revenue
$600,000
Customers required to cover investment
0.2

Illustrative projection only. Actual results vary based on market, offer, sales process and conversion rates. Break-even examples compare entered deal values with entered investment only. They do not predict or guarantee Sora performance.

Want to build the pipeline behind these numbers?

Request a Strategy Call
Who It’s For

Built for high-value B2B sales.

Sora works best with businesses where one new customer can materially impact revenue.

Technology Consulting
Enterprise Software
SaaS
Cybersecurity
Cloud & Data
Professional Services
Everything Included

Strategy, data, domains, inboxes, outreach infrastructure, campaigns, dedicated SDR, calling, qualification and meeting booking are all managed by Sora.

One partner.
One outbound engine.
Questions

Before we speak.

Sora manages the outbound work before your sales call: strategy, targeting, prospecting, outreach infrastructure, campaign management, follow-ups, calling, qualification and meeting booking. The exact scope is agreed before the engagement begins.
No. Sora builds and manages the outbound pipeline. Your team handles the sales meeting, pitch, proposal, negotiation and close.
No. Outbound performance varies depending on your market, offer, pricing, target customer and other factors. Sora does not guarantee a fixed number of meetings, customers or revenue.
We aim to establish whether there is a relevant business need, a genuine fit, an appropriate stakeholder, reasonable timing and real intent to explore a conversation before the opportunity reaches your team.
You need someone capable of taking qualified sales conversations and progressing them through your sales process. For smaller businesses, that may simply be the founder.
The setup period depends on campaign requirements, target market and the infrastructure needed. During your strategy call we can explain what launch would look like for your business.

Ready for more qualified sales conversations?

Tell us what you sell and who you want to reach. We’ll show you how Sora could build the outbound engine behind your sales team.

Request a Strategy Call 30-minute strategy call. No obligation.

We’ll review your offer, target market and current sales process before the call so the conversation is useful from the start.

Strategy Call

Request your strategy call.

We’ll review your offer, target market and current sales process before the call, so the conversation is useful from the start.

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